HD Processing Forum Taiwan , Spring 2008 - HD Processing Forum Seminar(Spring 2008)
HD Processing Forum Taiwan , Spring 2008
"HD Driving PC & Digital Media: Global Market & Technology Trend"
Date/Time |
Wednesday, March 19, 2008 13:00-17:20 | |
Place |
TICC #102 Conference Room | Map |
Organized by |
TechnoAssociates, Inc. (A joint venture of Mitsubishi Corp. & Nikkei BP) | |
Endorsed by |
Nikkei Business Publishing Asia, Inc. | |
Admission |
Free (Pre-registration required) | |
Digital video streaming has been driving recent market development for the PC and various consumer electronics including DVD recorders, digital TV, digital video, and still cameras. The overwhelming trend of the Internet and mobile video casting is another driving force for this market growth.
Moreover, this rapidly growing HD trend, such as HDTV broadcasting, Blu-ray Disc, and AVCHD camcorders, has started the development of new business opportunities for companies in various sectors, including semiconductors, PC & consumer electronics, video authoring software, video production services, and video publishing.
This conference is organized for the benefit of these companies, and the key topics will be HD related technologies and their market trends. Market opportunities and technology issues that are specific to HD video processing applications, as well as to their design and development, will be presented and discussed.
| Conference Agenda* | 13:20 - 13:30 Opening Remark | ||||||
HD Driving New Trend in PC & Digital Media |
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Mr. Ichiro Takano (President & CEO, TechnoAssociates, Inc.) |
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| 13:30 - 14:15 | |||||||
"The Rise of HD Contents and Product Strategy Trend" |
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Lecturer: Dr. Ching-ming Chen, Acting Director, Multimedia Department, Northern Taiwan Business Group, Chunghwa Telecommunication |
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| High-Definition digital TV, next-generation DVD, and HD digital camcorders are increasingly accelerating the rise of high-quality video contents. This session discusses trends in HD video contents and how such trends are affecting the PC and digital media, regarding technology and marketing strategy. | |||||||
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| 14:15 - 15:00 | |||||||
"Stream Processor 'SpursEngine' for HD-Ready PCs" |
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Lecturer: Mr. Yoshio Masubuchi, Director Advanced SoC Development Center, Toshiba Semiconductor Company |
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| SpursEngine developed by Toshiba, has four high-performance processor cores (SPEs) and video codec logics on chip to accelerate video processing and recognition tasks. This session covers the chip's architecture, features, and advantages. SpursEngine-powered laptop PC demos such as SD-to-HD upconversions and introduction to SpursEngine SDK/SRK will also be conducted. | |||||||
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| 15:00 - 15:10 Break/Exhibition | |||||||
| 15:10 - 15:40 | |||||||
"Market Trend on HD-Capable Digital Media Equipment" |
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Lecturer: Mr. Charles Chou, Senior Analyst & Senior Manager Video Equipment Group, Market Information Center |
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| Support for high-definition (HD) is steadily gaining in the digital media equipment segment, which includes the PC, digital TV, camcorders, and game consoles. Covered in this lecture are topics on the market trends of HD-video-capable PCs and digital media equipment. | |||||||
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| 15:40 - 16:10 | |||||||
"Technology Trend on HD-Capable PC and Peripherals" |
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Lecturer: Mr. Rack Liu, Senior Special Assistant to President General Manager Office, Leadtek Research Inc. |
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| When designers have to deal with massive High-vision (HD video) data, it becomes essential to utilize a multi-core processor and/or dedicated codec logic suitable for multimedia stream processing. Explained in this lecture will be how to handle HD multimedia stream on today's PC platform. | |||||||
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| 16:10 - 17:10 HD Processing Forum - Panel Session | |||||||
"HD Driving PC & Digital Media: Technology and Market Trend” |
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| In this panel discussion, we will discuss technology and market trends regarding the PC and digital media's move towards HD. We will be directly asking representatives from relevant companies about existing issues, potential solutions, and their perspectives. | |||||||
| 17:10 - 17:20 Prize Drawing (Sony PlayStation 3) | |||||||
| *: Conference sessions lecturers, and/or panelists subject to change | |||||||
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